NAEDA Dealer-Manufacturer Relations Survey – 2015

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NAEDA Dealer-Manufacturer Relations Survey – 2015

The North American equipment Dealers Association has compiled and published the 2015 Dealer-Manufacturer Relations Survey.  This comprehensive survey report is distributed to you as a benefit to membership.  Dealers who are not association members do not receive the survey report.  The report is also shared with the companies rated in the summary report. NAEDA asked dealers throughout North America to rate their manufacturers on twelve key operating categories.  The results have led to our most comprehensive survey report to date. Over 6,000 total evaluations were collected from dealers throughout North America evaluating twelve categories of dealer/manufacturer relationships. This marked a significant increase in evaluations from last year (3,800+) augmenting the validity of the results. This report includes summaries of these survey categories for 50 manufacturer/brands. These companies received a sufficient number of responses necessary to provide meaningful analysis of results.  The brands included in the report reflect the diversity of products sold and serviced by dealers. The survey results are broken down into five sections for comparative purposes:  1) All Manufacturers, 2) Ag/Shortline Manufacturers, 3) OPE Manufacturers and 4) Tractor Manufacturers and 5) Full-Line Manufacturers.  Each brand’s mean score for each category is measured against the mean for all 50 manufacturers plus each manufacturer in the company’s specific section.  In addition, each company’s 2015 ratings are measured separately against the mean for all manufacturers in their respective categories and their previous year’s results combined in bar graph form. Thanks to all dealers who participated in this year’s survey. If you did not complete survey and would like to purchase a copy please call Joe Dykes in St. Louis, MO at 636 349 6205 or email him at dykesj@naeda.com for instructions. NAEDA

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